Mark Milburn, a Calgary, AB native, cultivated his passion for cycling early on before venturing across the globe. His deep connection to the cycling world is evident in his experiences, from traversing the roads of France and conquering major cols to competitive mountain biking and track cycling, where he proudly represented Canada. Now serving as the Creative Director at Bici following its acquisition by CSL Sports, Mark embraces the challenge of transforming the consumer experience in the cycling industry. Beyond his role, he has showcased his creative talents by directing five commercial pieces for Factor Bikes, adding a unique touch to the brand's narrative.