Rival E1 Shifter Brake Lever

Experience a new level of control and confidence with the SRAM Rival E1 Shifter Brake Lever, meticulously engineered to deliver powerful one-finger braking and intuitive wireless shifting from an optimized ergonomic platform.

The SRAM Rival E1 Shifter Brake Lever is the command center of the latest Rival groupset, providing a seamless blend of wireless electronic shifting and superior hydraulic braking. This new generation has been completely redesigned with an optimized hood shape that fits a wider range of hand sizes and offers a more secure finger wrap, reducing fatigue on long rides. The updated brake lever pivot point and new internals deliver significantly more stopping power with less effort, allowing for confident, one-finger braking from both the hoods and the drops. With SRAM's intuitive eTap shift logic, you can easily customize the shifting sequences for your riding style via the AXS app, making this lever the definitive choice for cyclists who demand high-end performance and refined ergonomics at a more accessible price point.

• Optimized hood shape and redesigned brake lever pivot for improved ergonomics and reduced effort.
• Powerful, one-finger braking from both the hoods and the drops.
• AXS-enabled for easy setup, personalization, and reliable wireless performance.
• Individual reach adjust allows for a customized fit to suit any hand size.
• A cornerstone of the Rival E1 groupset, offering a perfect balance of performance and value.