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Position Title: Senior Sales Associate
Location: 1497 Adanac Street, Vancouver, BC or 1419 Broad Street, Victoria, BC
Position Types: Full-Time
Reports To: General Manager
Compensation: $24.50/hour base, plus performance-based commission/bonus. Team members earn an additional $10,000–$30,000/year (variable, based on sales and performance).

The Senior Sales Associate plays a key role in delivering a high-quality in-store experience, with a primary focus on bicycle sales. This role supports customers through the full lifecycle of their visit—from initial conversation and product selection through checkout and post-purchase support—while ensuring they feel confident, informed, and well looked after.

In addition to leading bike sales, the Senior Sales Associate supports day-to-day customer service and acts as a liaison between the sales floor and service department. This includes managing service bookings, assisting with service pickups, and maintaining a strong working knowledge of Bici’s products, policies, and processes to support smooth operations across the shop.

Key Accountabilities:

• Drive sales through excellent customer service, product knowledge and paring the right product
  with customer needs.
• Build long-lasting relationships with customers, providing expert advice on product selection,
  maintenance, and cycling activities.
• Provide guidance and mentorship to junior sales associates, helping to enhance their product
  knowledge and customer service skills.
• Stay up-to-date with the latest trends in cycling, new products, and industry innovations to better
  assist customers and enhance the store's offerings.
• Adhere to and be familiar with Rider Support and in-store policies and procedures.
• Key holder responsibilities for opening and closing duties including shift leading role on weekend
  shifts
  

Strategic Outcomes:

• Ensuring customers receive exemplary service and have the best bike possible for their needs.
• Ensures customers are supported and listened to during their time in the shop.
• Strong understanding of internal and customer-facing policies and processes for the Rider
• Support (customer support) department and other external departments within the organization.
• Regularly completes training modules to stay up-to-date and enhance product knowledge.
  

Skills and Experience:

• Passion for cycling and the cycling community.
• Comprehensive technical and product knowledge, coupled with a strong understanding of
  component compatibility.
• Confidence in determining correct bike fit.
• Sales experience in the bike retail industry.
• More than one year of customer service experience

We know our bikes inside and out, helping riders find the right fit and setup through thoughtful, informed recommendations.

We take the time to understand how people ride, building trust through honest advice and a consistently good in-store experience.

The goal isn’t just to sell—it’s to match riders with the right bike and gear, so they leave confident and ready to ride.