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Sales Associate

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Position Title: Sales Associate
Location: 1497 Adanac Street, Vancouver, BC or 1419 Broad Street or 2990 Irwin Road #104, Victoria, BC
Position Types: Full-Time, Part-Time, Seasonal, or Casual Permanent
Reports To: Retail Manager
Compensation: $19-22 per hour

The Sales Associate is a core member of the retail team, responsible for delivering a consistent, high-quality in-store customer experience at Bici. This role serves as a primary point of contact for customers, supporting them through the full lifecycle of their visit — from initial greeting and product discovery to purchase and post-purchase support.

Sales Associates combine strong product knowledge, clear communication, and teamwork to ensure customers feel welcomed, informed, and confident in their buying decisions, while helping maintain an organized, professional retail environment.

Key Accountabilities:

Customer Experience

  • Greet every customer promptly and create a welcoming, inclusive store environment
  • Deliver high-quality service through active listening, clear communication, and problem-solving
  • Ensure customers feel supported and confident throughout the purchasing process
  • Build positive, long-term customer relationships through thoughtful service
  • Proactively support teammates by sharing workload during busy or slower periods

Product Knowledge

  • Maintain a strong understanding of Bici products, services, policies, and internal processes
  • Complete all Product Knowledge (PK) modules on time with a minimum 70% grade
  • Present assigned PK topics during morning meetings when scheduled
  • Stay current on new products, seasonal assortments, and key promotions

Sales & Product Support

  • Guide customers through product selection across accessories, apparel, components, and nutrition
  • Confidently support sales transactions and checkout
  • Answer detailed product questions in-store and over the phone
    Support online order inquiries, follow-ups, and order-related questions

Operations & Shop Standards

  • Process curbside pickups, returns, and exchanges accurately and efficiently
  • Maintain store organization through restocking, merchandising, and product tagging
  • Keep the sales floor, fitting areas, and customer-facing spaces clean and presentable
  • Complete downtime tasks and clearly communicate handoffs to
  • Follow all Bici policies, procedures, and workflows

Expectations & Outcomes:

  • Close sales while prioritizing customer needs and long-term relationships
  • Complete required training to remain current on products and systems
  • Contribute positively to team culture and overall store performance
  • Arrive on time, prepared for shifts, and attend morning meetings as scheduled
  • Support teammates by sharing responsibilities and contributing to smooth daily operations

Scope of Role:

This role requires flexibility to support varying customer needs, collaborate across departments, and adapt to changing priorities on the sales floor. The Sales Associate plays an important role in delivering a consistent, high-quality in-store experience while upholding Bici’s standards of service and professionalism.


Service You Can Trust

Every customer interaction is handled with care, accuracy, and attention to detail. Sales Associates focus on clear communication, thoughtful recommendations, and a welcoming in-store experience—so customers feel confident at every step of their visit.

Collaboration at the Core

Sales Associates work closely with teammates across retail and service to keep the store running smoothly. By sharing knowledge, supporting one another, and communicating clearly, we deliver consistent, high-quality service.

Built for Riders

We treat every customer like a long-term partner in their riding journey. Helping riders find the right gear, answering questions, and providing ongoing support builds trust and keeps our community riding more.


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