Based in Santa Cruz, California, the company maintains total control over its process. They design and engineer every model in-house, own their carbon fiber manufacturing facility, and hand-assemble every bike to ensure it can withstand "lifetimes of real-world abuse." This hands-on approach results in bikes that are famously "simply advanced"—sophisticated enough to win races, but simple enough for a rider to maintain.

Yes! Santa Cruz is famous for its Lifetime Bearing Replacement program. If your linkage bearings wear out or become "crunchy" over time, the original owner can receive replacement bearings for free. It’s their way of ensuring your bike stays quiet and performs like new forever.

While they own their own carbon manufacturing facility to ensure quality control, every Santa Cruz bike is designed, engineered, and hand-assembled in Santa Cruz, California. They oversee every stage, from greasing the links to designing the cardboard boxes the bikes are shipped in.

PayDirt is Santa Cruz's advocacy initiative. They have committed $1 million over three years to support trail building, environmental stewardship, and organizations that increase access to the sport. When you buy a Santa Cruz, you’re directly supporting the creation and maintenance of the trails you ride.