Santa Cruz
Based in Santa Cruz, California, the company maintains total control over its process. They design and engineer every model in-house, own their carbon fiber manufacturing facility, and hand-assemble every bike to ensure it can withstand "lifetimes of real-world abuse." This hands-on approach results in bikes that are famously "simply advanced"—sophisticated enough to win races, but simple enough for a rider to maintain.
The "Simply Advanced" Philosophy
Santa Cruz avoids over-complication in favor of high-performance durability. By designing, engineering, and hand-assembling their bikes in California, they ensure every bolt is torqued and every link is greased to survive "lifetimes of real-world abuse."
Industry-Leading Rider Support
They offer the most comprehensive safety net in mountain biking. When you buy a Santa Cruz, you get a lifetime warranty on the frame and free replacement bearings for life, effectively eliminating the most common long-term maintenance costs of full-suspension riding.
Purpose-Led Innovation
From the unconventional dual-suspension Tazmon in 1994 to their modern e-bikes and Reserve carbon wheels, Santa Cruz only builds what they want to ride. This authenticity extends to the PayDirt fund, where they invest $1 million into trail access to ensure the sport thrives for generations.
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FAQ
Does Santa Cruz really offer free bearings for life?
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