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The Brand Marketing Manager owns how Bici shows up across campaigns, launches, and day-to-day customer touchpoints. This role is responsible for translating product, merchandising, and retail priorities into cohesive marketing campaigns that work across eComm and stores in Vancouver, Victoria, and Langford.

You’ll be both a brand guardian and an execution leader, setting direction, building plans, writing and reviewing copy, and coaching a small team to deliver consistently high-quality work. In a small business environment, this role balances strategy with hands-on delivery and cross-functional coordination.

Key Accountabilities:

• Own seasonal campaign planning and execution across eComm and retail
• Lead product launches and go-to-market planning, coordinating timelines, messaging, and channel execution
• Maintain and evolve Bici’s brand voice, messaging, and tone across email, site, and marketing assets
• Partner closely with eComm, Merchandising, and Retail teams to align campaigns with business priorities
• Collaborate on email marketing and on-site merchandising plans to support key moments and promotions
• Develop creative briefs and content direction for campaigns, promotions, and launches
• Write copy directly where needed and review, edit, and approve copy from team members
• QA marketing outputs to ensure accuracy, consistency, and brand alignment
• Support retail marketing needs, including in-store signage, promotions, and local initiatives
• Manage campaign timelines and cross-team coordination to ensure on-time delivery
• Own prioritization and workload planning for the brand marketing team
• Coach, develop, and provide feedback to direct reports, interns, and contractors

Strategic Outcomes:

• Seasonal campaigns and product launches are executed smoothly across eComm and retail
• Brand voice and messaging remain consistent and recognizable across all customer touchpoints
• Marketing campaigns support both online performance and in-store traffic
• Internal teams have clarity on timelines, messaging, and priorities
• The brand marketing team operates with clear ownership, accountability, and momentum

Skills and Experience:

• 3-5 years experience in brand, campaign, or lifecycle marketing
• Experience leading campaigns across eCommerce and physical retail
• Strong copywriting and editing skills, with a clear sense of brand voice
• Proven ability to manage timelines, priorities, and cross-functional work
• Experience managing or mentoring junior team members
• Comfortable working hands-on in a small team environment
• Familiarity with email marketing, on-site merchandising, and campaign execution
• Strong organizational and communication skills

Bonus:

• Experience in cycling, retail, or premium consumer brands
• Comfort using tools like Figma, Canva, or similar creative platforms
• Experience working with contractors, freelancers, or agencies
• Interest in product storytelling and performance-driven brand marketing

Position Title: Brand Marketing Manager
Location: 1497 Adanac Street, Vancouver, BC
Position Types: Permanent Full-Time (37.5 hours/week, some weekend availability)
Manages: 1-2 coordinators/specialists, plus interns and contractors
Compensation: $60-80k, plus bonus program

You’ll be responsible for how Bici sounds and feels across email, site, campaigns, and retail touchpoints. Consistency, clarity, and tone matter here—and you’ll own them.

From seasonal moments to product launches, you’ll lead planning, messaging, and execution across channels. The goal is simple: campaigns that work for both eComm and stores.

You’ll guide a small marketing team and work closely with eComm, Merchandising, and Retail. Clear briefs, good communication, and shared timelines keep things moving.