Jared Boudreau, our Victoria, BC-based Director of Product has been connected to Bici since 2007. His experience is largely on the wholesale side of our industry and has helped lead major growth phases for some very well regarded bike brands. For those in Vancouver, remember Raiment Cycling Clothing next to our old shop? That was partly him too. Today, Jared works with our Product Team to manage our vendor relationships and helps curate the selection of products we carry.