Fill out our quick 10 question application.

The Brand & Creative Marketing Manager owns how Bici shows up across campaigns, launches, and day-to-day customer touchpoints, with equal strength in brand marketing execution and creative/design direction.

This role is responsible for translating product, merchandising, and retail priorities into cohesive campaigns that work across eComm and our stores in Vancouver, Victoria, and Langford — while also ensuring our visual identity, UX/UI consistency, and copy feel premium, modern, and unmistakably Bici.

You’ll be a brand guardian and an execution leader: setting direction, building plans, writing and reviewing copy, shaping creative, and coaching a small team to ship high-quality work at retail cadence. In a small business environment, this role balances strategy with hands-on delivery and cross-functional coordination.

Key Accountabilities:

Brand Marketing & Campaign Ownership

• Own seasonal campaign planning and execution across eComm and retail
• Lead product launches and go-to-market planning (timelines, messaging, channel execution)
• Partner with eComm, Merchandising, and Retail to align campaigns with business priorities
• Collaborate on email marketing and on-site merchandising plans to support key moments and promotions
• Develop creative briefs and content direction for campaigns, promotions, and launches
• QA marketing outputs to ensure accuracy, consistency, and brand alignment
• Support retail marketing needs including signage, promotions, and local initiatives
• Manage timelines and cross-team coordination to ensure on-time delivery
• Own prioritization and workload planning for the brand marketing team

Creative Direction, Design Systems, and UX/UI

• Own and evolve Bici’s brand identity across digital and physical touchpoints (look, feel, tone, standards)
• Set creative direction for:
• Homepage modules and feature stacks
• Landing pages and campaign pages
• Email creative and layout standards
• Paid + organic creative guidelines (where applicable)
• Establish lightweight design systems and templates so the team can move faster without losing quality
• Partner with the Head of Digital/dev/eComm ops to improve UX/UI through:
• Navigation and merchandising clarity
• PDP/PLP messaging hierarchy
• Promotional clarity (pricing, urgency, trust signals)
• Visual consistency (spacing, typography, imagery, layout patterns)
• Provide creative QA on site builds and marketing assets (mobile-first, detail-oriented)

Copy & Voice

• Maintain and evolve Bici’s brand voice across email, site, and marketing assets
• Write copy directly where needed (hero messaging, launch pages, emails, banners, in-store)
• Review, edit, and approve copy from team members to ensure clarity, accuracy, and tone consistency

People Leadership

• Coach, develop, and provide feedback to direct reports, interns, and contractors
• Set clear expectations and improve output quality through structured review and simple processes

Strategic Outcomes (What ‘Good’ Looks Like):

• Seasonal campaigns and launches ship smoothly across eComm + retail, with fewer last-minute scrambles
• Bici looks and feels cohesive across touchpoints (site, email, store, campaigns)
• Brand voice is consistent, sharp, and recognizable
• Campaigns support online performance and in-store traffic
• Internal teams have clarity on timelines, messaging, and priorities
• The brand marketing function runs with ownership, accountability, and momentum

Skills and Experience:

• 4-7 years experience in brand, campaign, lifecycle, or creative marketing roles
• Experience running campaigns across eCommerce and physical retail (or a strong equivalent)
• Strong copywriting and editing skills with a clear sense of brand voice
• Strong creative direction instincts (layout, hierarchy, visual standards, creative QA)
• Proven ability to manage timelines, priorities, and cross-functional work
• Experience managing or mentoring junior team members
• Comfortable working hands-on in a small team environment (you can direct and do)
• Familiarity with email marketing, site merchandising, and campaign execution
• Strong organizational and communication skills

Bonus (Nice to Have):

• Experience in cycling, retail, or premium consumer brands
• Comfort in tools like Figma, Canva, Adobe CC, or similar
• Experience building lightweight design system  templates
• Experience working with contractors, freelancers, or agencies
• Interest in product storytelling and performance-driven brand marketing (brand → revenue mindset)

Position Title: Brand & Creative Marketing Manager
Location: 1497 Adanac Street, Vancouver, BC
Position Types: Permanent Full-Time (37.5 hours/week, some weekend availability)
Manages: 1-2 coordinators/specialists, plus interns and contractors
Compensation: $60-80k, plus bonus program

You’ll be responsible for how Bici looks, sounds, and feels across email, site, campaigns, and retail touchpoints. That includes brand voice and copy, plus the visual standards and UX/UI details that keep everything consistent and premium.

From seasonal moments to product launches, you’ll lead planning, messaging, and execution across channels—bringing together creative, merchandising, and performance needs. The goal is simple: campaigns that work for both eComm and stores.

You’ll guide a small marketing team and work closely with eComm, Merchandising, Retail, and our dev/creative partners. Clear briefs, good communication, and shared timelines keep work moving fast without losing quality.