JetBlack Sale: Now Is the Perfect Time to Buy Your Winter Trainer
The JetBlack Victory is at its best price of the year, and the smartest time to get set up is before the season turns.
JetBlack Victory Smart Trainer Sale
$699 (was $799). Save $100.
When: Thursday, July 17 through Sunday, August 2, 11:59 PM PT
Availability: Limited quantities, no restock once they're gone
Where: Online at bici.cc and in our Vancouver and Victoria shops.
This Is the Best Price You'll See This Year
The JetBlack Victory is priced at $699 for a limited window, and once this allocation sells through, this price is gone with it. It's unlikely to come back before Black Friday.
The timing is the real reason to move on this now rather than in September. Buy in July and you get the trainer set up, the app paired, and a few real sessions in before fall training season actually starts. Buy in late September, when everyone else has the same idea, and you're setting up a new trainer the same week you need it to already be working.
Why the Best Riders Train Indoors
A trainer isn't just a bad-weather fallback. Outside, red lights break up your intervals and traffic decides when you can actually push. On a trainer, every watt goes toward the session. Set a 20-minute threshold block and it's 20 uninterrupted minutes, not 20 minutes with three stops built in.
That matters just as much when time is tight. A focused 45 to 60 minute session before work does more for your fitness than a 90-minute ride that's half stoplights and a coffee stop.
The Heat Training Angle Most Riders Never Think About
Most riders treat a trainer as something you tolerate until the weather turns. That gets it backwards. A warm room with the fan turned down is one of the most effective training tools available, because the heat itself is the stimulus.
Ride in a warm space consistently and your body starts adapting within days. Plasma volume expands by roughly 5 to 12%, which means more blood delivering oxygen to your muscles and helping regulate your core temperature. Research on heat acclimation protocols has shown measurable gains in time trial power and cardiac output in as little as 10 days, and those adaptations carry over to cool-weather rides too, not just hot ones.
Staff Thoughts
"The first few heat training sessions on the trainer, I was genuinely questioning my sanity. Riding hard with the fan off, sweating through a session before 7am, it felt like a bad idea. But by the second week my easy rides started feeling easier, and I stopped fading on hot days the way I used to. I haven't gone back to training with the fan cranked since. You just can't get that kind of controlled heat exposure riding outside, the trainer is really the only place to do it properly."
Meet the JetBlack Victory
What you're getting at $699 (was $799):
The Victory is a direct-drive trainer: your rear wheel comes off and the chain sits on the trainer's own cog, which removes tire slip and gives a more realistic ride feel than a wheel-on unit.
- Power accuracy: ±2%, so the numbers on your screen are numbers you can train off.
- Max resistance: 1,800 watts, enough headroom for sprint efforts.
- Simulated grade: up to 16%, enough to feel a genuine climb.
- Connectivity: WiFi plus Bluetooth and ANT+ FE-C, for a stable connection to Zwift, TrainerRoad, or Wahoo SYSTM.
Zwift Cog and Click: Simple Setup, No Cassette Needed
Most direct-drive trainers still expect you to shift through your bike's own drivetrain, meaning real mechanical shifting under load and real wear on your cassette and derailleur.
The Victory comes with the Zwift Cog pre-installed, a single-speed cog that replaces your cassette entirely. No cassette to source, no extra install step. Pair it with the included Zwift Click, a small shifter that mounts to your bars, and gear changes happen virtually inside the app. Quieter, smoother, and easier on your components.
It's a clean setup for anyone jumping into Zwift for the first time, and an easy upgrade if you're still running an older wheel-on trainer.
Get Set Up Before Fall
Save $100 while the JetBlack Victory is at $699. Quantities at this price are limited with no restock once they're sold, so this is genuine scarcity, not a countdown clock for effect.
Orders over $150 ship free across Canada, and if you're in Vancouver, same-day delivery is on the table. While you're setting up, our team can also point you toward a floor mat or chain lube to protect your drivetrain.